Our story
Your day starts differently.
For some, morning light means a new day. For others, it means: finally home. After a shift in healthcare, a night in logistics, or hours at your workplace.
DAGLUW is the brand concept for that second group. Not because your rhythm is exceptional, but because it deserves attention.
The meaning of DAGLUW.
The day is still here. You seek the calm. A place of your own, a quieter moment, and space to switch off.
Our three guiding principles.
01
Designing from your situation.
The window, your room, and your schedule form the starting point.
02
Calmness is also in the design.
A limited collection, calm colors, and a recognizable finish.
03
Know first. Then promise.
No made-up reviews or unproven product claims. Definitive properties follow from real samples.
DAGLUW is under development within By Elora. The first collection consists of One, Long, and Duo.
Discover the collection